From the show floor: United 2013 expo booths 2 - The Packer

From the show floor: United 2013 expo booths 2

05/19/2013 07:14:00 PM
The Packer staff

See related content: From the show floor: United 2013 expo booths 1 and From the show floor: United 2013 expo booths 3.

click image to zoomChelan Fresh MarketingTom KarstChelan Fresh MarketingSAN DIEGO — Editor Greg Johnson, Managing Editor Fred Wilkinson, National Editor Tom Karst, Retail Editor Pamela Riemenschneider, and Staff Writers Mike Hornick and Vicky Boyd collected these news items on the exposition floor at United Fresh 2013.

CHELAN FRESH: “Super large” Washington cherries will be marketed in a one-pound clamshell by Chelan Fresh Marketing. Chelan, Wash., says Mac Riggan, director of marketing. Though many large cherries are sent to export markets, Riggan says he is convinced that cherries 9.5-row and larger will increasingly find a premium niche in the domestic market. Chelan’s new clamshell pack highlights the large cherries, including a sticker touting “super large” to consumers. Jim Busche, director of category management, says the company also is introducing a pouch bag for this season’s cherry crop.

CHIQUITA/FRESH EXPRESS: Cassie Callon, senior marketing specialist for Chiquita Brands International, Charlotte, N.C., showed attendees the company’s new Fresh Express Caesar salad kit, from Chiquita’s Fresh Express salad division. The dressing and croutons in the 7.6-ounce kit have been reformulated, Callon said. In April, Fresh Express introduced a shredded lettuce package created from green leaf lettuce. The pack offers texture and nutrition upgrades compared with an iceberg shred, Callon said.

click image to zoomDel Monte FreshTom KarstDel Monte FreshDEL MONTE FRESH: Del Monte Fresh plans to introduce a five-pack clamshell of individually packaged pineapple spears by September, says Melissa Athanasopulos, director of key fresh-cut account sales. The retail price point for the re-sealable five-pack is projected at about $4.99, she says.

CRUNCH PAK: A new blue raspberry flavor for Crunch Pak’s Flavorz sliced apples will be marketed with artwork depicting characters from Disney’s Monsters Inc. movie, said Krista Jones, marketing and product development for Crunch Pak, Cashmere, Wash.

click image to zoomMastronardi ProduceTom KarstMastronardi ProduceSUNSET/MASTRONARDI PRODUCE: Mastronardi Produce’s Sunset brand shows off its new logo, new mixed variety packaging and increasing volume of a high flavor tomato-on-the-vine variety, says Peppe Bonfiglio, key account manager the Kingsville, Ontario, greenhouse company. The new tagline, “Inspired by flavor,” reflects the conviction that flavor results in repeat sales. Mastronardi has introduced a Duo, Trio and Quattro packs of tomato varieties this spring, he says. The new item, launched this spring, allows retailers to test consumer comments about various new tomato varieties. The Quattro pack is 18 ounces, the Trio pack is 12 ounces and Duos have a capacity of a dry pint, according to Bonfiglio.


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