Mucci offers three new tomatoes in convenient packaging - The Packer

Mucci offers three new tomatoes in convenient packaging

05/24/2013 04:04:00 PM
Coral Beach

Mucci International Marketing recently launched tomato products featuring packaging designed to be convenient for retailers and consumers.

Developed by the Mucci Farms growing team in Kingsville, Ontario, the greenhouse tomato middy clusters trademarked as Vero tomatoes by the company are the first produce to come out of Mucci’s new high-tech greenhouse, said sales vice president Joe Spano in a news release.

Vero tomatoes-on-the-vineCourtesy Mucci FarmsVero tomatoes-on-the-vine“The taste is truly a throwback to grandmother’s garden,” Spano said in the release.

The Vero tomatoes on the vine have rich red color and are smaller than traditional tomatoes on the vine, according to the release.

Spano said Mucci’s retail partners guided the development of the packaging for the Vero, which are available in 500-gram packages (about 18 ounces).

Terreno Naturally Brown TomatoesCourtesy Mucci FarmsTerreno Naturally Brown TomatoesThe Vero clusters come in a preprinted recyclable tray inside flow wrap. A quick response code on the package links consumers to recipes on the Web.

Another new product from Mucci seeks to capitalize on the brown tomato trend. Terreno Naturally Brown Tomatoes have a sweet flavor, according to the release. Their name comes from the Italian word for “earthly.”

Packaging options for the Terreno Naturally Brown Tomatoes include a lidded box that features a recyclable tray, anti-fog and micro-perforated film and a tamper evident seal.

Curio tomatoesCourtesy Mucci FarmsCurio tomatoesThe Torrenos are also available in a recyclable tray with flow wrap and in clear clamshells in two sizes — a three-count size and a 1-pound size.

Curio gourmet tomatoes from Mucci are described by Spano in the release as having a rich and intense taste reminiscent of old fashioned tomato flavors.

Technically beefsteaks, the Curio tomatoes are pink and come in various package styles and sizes.

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florida  |  May, 25, 2013 at 12:52 PM

Yawn...Another tasteless hydro grown tomato, given a proprietary name and wrapped up like a gift to further dilute an already too crowded tomato category. Now let's wait until October to see what Mastronardi christens THEIR latest and greatest at PMA....

Mexico  |  May, 28, 2013 at 09:25 AM

I have yet to taste a Hydroponic tomato which is more flavorful than a Soil grown one; Challenge taken!

Sherry Nash    
Dubai  |  June, 08, 2013 at 06:33 AM

I appreciate your great work, Because packaging is a very important thing to consider when selling a project because it’s the first thing a customer sees, even before the product. Check out whom I recommend also like

Sandra Duggan    
Ottawa  |  November, 26, 2014 at 01:25 PM husband and I tried the Vero tomatoes and they are the best we have tasted so far that come close to the "real" thing. Problem is, I can't remember where I purchased the tomatoes. I tried Farm Boy, Loblaws and Metro but to no avail. Can you help? Thanks. Sandra

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