Kroger’s Delta division drops prices, double coupon program

06/25/2013 03:13:00 PM
Pamela Riemenschneider

krogerCincinnati-based Kroger Co. launched a price-lowering campaign in the wake of dropping its double coupon program for its Delta region stores in West Tennessee, Mississippi, Arkansas, southern Missouri and southwest Kentucky.

The program comes just a few days after Kroger executives discussed reasons for dropping double coupons during the quarterly conference call held June 20.

According to a local news article in from CBS station THV11, Kroger’s price lowering campaign is set to start June 26, and includes items in grocery, produce, organics, natural foods and general merchandise.

One example included yellow peaches for 99 cents a pound, 60 cents lower than the regular price.

Kroger plans to discontinue double coupons in the division as of July 10. Kroger executives said during the conference call that the price lowering program should benefit more customers than currently were utilizing double coupons.

“We invested the monies that were saved from double coupons into lower everyday pricing,” Kroger’s president and chief operating officer Rodney McMullen said during the call. “So if you look in total, it actually had no effect on gross margin. What we found was there weren’t very many customers actually engaged with double coupons and we felt like it was better to give lower prices to all customers so all customers could get the benefit of that, so it really didn’t affect much.”



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jayson8812@gmail.com    
memphis tn  |  June, 25, 2013 at 05:40 PM

I shop at Kroger and I love the doubling up coupons they should put a limit on the doubling up thank you

Sherry    
west memphis ar  |  June, 27, 2013 at 09:05 AM

I double coupons all the time.. they should not of discontinued this program.. I will probably no longer shop at Kroger... I can find better deals with coupons elsewhere.

suzanne    
arkansas  |  June, 29, 2013 at 05:24 PM

I only shop at Kroger because they double coupons. Their prices are so much higher than other local stores. They really are hurting the single income family. Also what is the point of fuel points they put a125 dollar hold on debit card

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