From the show floor: FPFC Southern California booth briefs

07/22/2013 01:52:00 AM
The Packer staff

See related content: Apio exec receives FPFC award.

Tom BurfieldInterfresh Inc.ANAHEIM, Calif.   –The Packer Editor Greg Johnson and California correspondent Tom Burfield compiled these news items at the Fresh Produce & Floral Council's Southern California Expo July 17.

INTERFRESH: Interfresh Inc., Orange, Calif., is offering its first branded table grapes, say foodservice sales manager Brian Petratuona (left), and president Chris Puentes. Patriot brand grapes are shipped in clear cello bags. “We’re looking to expand our retail presence with them,” Puentes says.

TANIMURA & ANTLE: In response to concerns about “negative space” in clamshell containers, Salinas, Calif.-based Tanimura & Antle has come out with a new, resealable pouch for field-packed artisan romaine, said Anthony Mazzuca, salesman. The unique shape of the leaf is ideal for tacos and has many other uses, he said. It can be filled, dipped or even grilled. The bag features “eye-catching graphics to engage the consumer in the store and increase sales.”

Caldwell FreshTom BurfieldCaldwell FreshCALDWELL FRESH FOODS: Caldwell Fresh Foods, Maywood, Calif., is introducing Fresh Nibblers, 2.5-ounce packages of baby carrots with celery sticks and baby carrots with broccoli florets, says company president Larry Vein. The product, which now is available at retail, originated as 2-ounce packs for schools called Fresh Fuel Ups.

ADVANTAGE SALES & MARKETING: Several new products are available or soon will be available from Sun-Maid, said Nancy Hamilton, business development manager for Advantage Sales & Marketing, an Irvine, Calif., food broker. There’s a new pack of six 1-ounce boxes of dark chocolate yogurt raisins as well as a 5-ounce pack of Greek Yogurt raisins and a 5-ounce pack of orange cream yogurt raisins, she said.

HouwelingTom BurfieldHouwelingsHOUWELING’S TOMATOES: Houweling’s Tomatoes, Delta, British Columbia, has introduced Little Sweetoms snacking tomatoes in 8.8-ounce shaker cups, says David Bell, chief marketing officer. The high-brix grape tomatoes ship in cartons of 12.

BOLTHOUSE FARMS: Wm. Bolthouse Farms Inc., Bakersfield, Calif., has released some new flavors of its premium beverages, said Jonathan Gardiner, Southwest sales manager. There’s Daily Greens, Multi-V Goodness נwith 100% daily requirement of 12 essential vitamins – Salted Caramel Latte and Mango Ginger Carrot. They come in 15.2-ounce bottles.


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