Aaargh! There be gold in this Del Monte promo

09/26/2013 11:47:00 AM
Mike Hornick

Del MonteDel Monte Fresh Produce N.A. Inc. plans a fall pineapple promotion, “Gold for Gold,” with sweepstakes prizes that include 24-carat gold bars.

The pirate-themed promotion markets Del Monte Gold pineapples to U.S. and Canadian consumers. It runs Oct. 28 to Nov. 29. The top prize is a pound of gold.

Sweepstakes information will be online.

Miami-based Del Monte Fresh Produce will also offer a retail display contest, according to a news release. Retailers can enter by e-mailing photos or videos of their displays to GoldforGold@FreshDelMonte.com.

The store chosen for best display will receive a load of Del Monte Gold pineapples and 1 ounce of 24-carat gold or an equivalent donation to their chosen charity.

“We designed this promotion to create excitement about our pineapple even during a normally slow sales period,” Dennis Christou, vice president of North American marketing, said in the release.

Fifteen sweepstakes winners will each receive 1 ounce of 24-carat gold. The various gold prizes, including the grand prize, total 2 pounds.



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ronald kurz    
ny  |  November, 08, 2013 at 11:43 AM

i can't enter your gold for gold contest. the entry form states that you must be loged into facebook. you claim that you are not assccated with facebook. is there a different entry form i can use that is not connected to facebook? thank you

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