Avocado commission to preview marketing at PMA Fresh Summit - The Packer

Avocado commission to preview marketing at PMA Fresh Summit

10/04/2013 03:18:00 PM
Mike Hornick

The California Avocado Commission plans to share its latest research on avocado sales potential at the Produce Marketing Association Fresh Summit in New Orleans.

During the Oct. 18-20 trade show, the Irvine, Calif.-based commission will make its fall tracking study results available and preview 2014 marketing plans at booth 3015.

The study provides the data that shape marketing efforts. Market-level category scorecards will be available for retailers.

Retailers can sample three new California avocado recipes with a New Orleans flavor by local chef Susan Spicer, commission vice president of marketing Jan DeLyser said in a news release. Spicer is chef and co-owner of Bayona in the city’s French Quarter, and owner and chef of Mondo in the Lakeview neighborhood. Tasting will be at the expo booth Oct. 19-20.

The California Avocado Commission is also sponsoring the Produce for Better Health Foundation’s supermarket registered dietitians program at PMA Fresh Summit. The commission plans a program for about 30 supermarket registered dietitians who will visit the booth Oct. 19. Information on avocado nutrition and programs that support dietitian communications will be available.



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