C.H. Robinson introduces new tropical brand

10/07/2013 02:43:00 PM
Andy Nelson

Happy Chameleon logoC.H. Robinson has introduced a new brand for its tropical fruits.

Pineapples, mangoes and limes packed under the Happy Chameleon brand are in stores now, said Drew Schwartzhoff, director of marketing and sourcing for Eden Prairie, Minn.-based C.H. Robinson.

The new brand was created to align all of the company’s tropical items under one brand identity that would resonate with customers and consumers as a “best in class” provider of tropical fruits, Schwartzhoff said.

“The Happy Chameleon brand name is unique and memorable, and the nature of the chameleon highlights C.H. Robinson’s flexibility to meet customer and consumer’s needs in the tropical space,” he said.

Tropicals is one of C.H. Robinson’s fastest-growing categories, Schwartzhoff said.

Happy Chameleon-branded items will be available in bags and bulk and on Price Look-Up stickers and hang tags.



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anonymous    
December, 19, 2013 at 07:20 AM

Are your pineapples GMO? Do you have any affiliation with Monsanto?

Ellen    
Albany, NY  |  April, 17, 2014 at 04:29 PM

Do you have tee shirts with the Happy Chameleon logo for sale? I'd love to get one! Thanks.

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