Freska Produce International has reached a licensing agreement to feature Disney characters on fresh mango packaging starting in early 2014.
Sourced from Mexico, the mangos will include tommy atkins, kents, keitts and ataulfos. The agreement aims to increase mango consumption among children.
The Disney characters will rotate through the course of the partnership to accommodate promotions and marketing tie-ins, according to Oxnard, Calif.-based Freska Produce International.
Freska Produce planned to exhibit at booth 441 during the Produce Marketing Association Fresh Summit Oct. 18-20 in New Orleans. Disney was scheduled for booth 783.