PMA Fresh Summit expo notes - The Packer

PMA Fresh Summit expo notes

10/24/2013 01:00:00 PM
Dan Galbraith, Tom Karst & Vicky Boyd

The company also recently introduced a 1.25-pound celery pack with characters from the movie “Cloudy With a Chance of Meatballs 2.”

Duda also plans to come out with value-added radish products around January, Bassetti said, as an encore to the Radish MiniSticks it launched last year for use on salad bars and in tacos, among other things.


Farm Fresh Produce

Faison, N.C.-based Farm Fresh Produce has redesigned its 40-pound sweet potato cartons to make them color coded for sizes and grades, office manager Bethany Malcolm said.

In the past, some produce department employees had difficulty differentiating among grades, “so this makes it easier for our customers,” she said.

A red background is for jumbos, a black for No. 1s, and a blue for small and mediums.


Freska Produce

Oxnard, Calif.-based Freska Produce International LLC has a new avocado program from Mexico to combine with its California program for year-round product distribution.

The company also plans to have a new packinghouse for avocados in Oxnard by spring 2015, managing member and co-founder Gary Clevenger said.



Redwood City-based HarvestMark talked up the new “Missions” feature for its mobile shopper research program ShopWell Insights, which allows HarvestMark to offer brand owners targeted demographic information, marketing manager James Allgood said.

“It allows shoppers to input information about themselves such as their food allergies and intolerances, then they scan ingredients on food packaging, and ShopWell Insights can suggest healthier alternatives for them,” Allgood said.

Information about the shoppers using the program can then be accessed by retailers and marketers through analytics they choose so they can better serve the shoppers they want to target, Allgood said.

“They can get feedback very quickly, and these are demographics that have typically been elusive,” he said of the feature that launched in September.

The company is also looking to focus its efforts south of the border.

“Our Mexico PTI solution inquiries are really on the rise, and we’re going to do some campaigns soon purely for that Mexican market,” Allgood said.


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