Tom KarstTricar salesTRICAR SALES: Rod Sbragia, director of sales and marketing for Tricar Sales Inc., Nogales, Ariz., says the firm will be offering new consumer packaging in the coming season, including 2-pound bags of roma tomatoes and a three-count bag for slicer cucumbers. The Mexican cucumber deal began in early October, with bell peppers in mid-November. The full spectrum of colored bell peppers and roma tomatoes will begin in mid-December, he says.
FRESHWAY FOODS: Sidney, Ohio-based Freshway Foods sampled its new healthy deli salads, including the company’s new 5-A-Day salad featuring broccoli and mango, according to Janet Eastman, director of marketing for the company. The company also handed out samples of the company’s rebranded line of Power Packs, called ideal for schools participating in the Fresh Fruit and Vegetable Program “Our goal is to interest kids in fresh produce, without any added sugar or artificial flavors,” Eastman said. The company also brought new employee Doug Bond, product development manager/chef, to Fresh Summit.
DEL MONTE FRESH PRODUCE: A new, easy-to-carry, two-pack of pineapples was introduced by Del Monte Fresh Produce N.A. Inc. The pack gives consumers extra value and moves more fruit, said Veronique Vatinelle, senior marketing manager for the Coral Gables, Fla.-based company. Del Monte Fresh also is introducing the Bon Bon, a shaker style cup for grape tomatoes. In addition, Del Monte Fresh is introducing five-count individually wrapped fruit spear multipacks in its fresh cut line, with expected availability in October.
See The Packer's video coverage from the show floor at http://thepacker.com/freshsummit