Many consumers can’t make it to a farmers’ market because of their schedule, or because of the operating hours of the market, he said.
“The (number) of people who want to eat fresh local produce is very large, it is just that they are not given the ability to get it, so those people become our customers,” he said.
Vendors who work with Fresh Nation benefit from additional business, apart from their normal traffic at the farmers’ market, he said. “They double their sales and get to the market already having sold a lot of food for that day,” Lee said.
Fresh Nation makes money through a $5.95 delivery charge and commissions on the food they sell from the vendor, he said. The company’s expansion has been funded by a group of investors, Lee said.
“Our goal is to create a brand out of Fresh Nation so that when you see fresh local food anywhere in the country, your automatic reaction is to reach out to Fresh Nation,” he said.