Fresh Nation delivers produce from farmers’ markets

03/10/2014 04:02:00 PM
Tom Karst

Many consumers can’t make it to a farmers’ market because of their schedule, or because of the operating hours of the market, he said.

“The (number) of people who want to eat fresh local produce is very large, it is just that they are not given the ability to get it, so those people become our customers,” he said.

Vendors who work with Fresh Nation benefit from additional business, apart from their normal traffic at the farmers’ market, he said. “They double their sales and get to the market already having sold a lot of food for that day,” Lee said.

Fresh Nation makes money through a $5.95 delivery charge and commissions on the food they sell from the vendor, he said. The company’s expansion has been funded by a group of investors, Lee said.

“Our goal is to create a brand out of Fresh Nation so that when you see fresh local food anywhere in the country, your automatic reaction is to reach out to Fresh Nation,” he said.


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mlynn    
ny  |  April, 21, 2014 at 07:53 PM

We are an artisan food company that vends in many markets and have been approached by this company. What is not revealed in this article is that instead of the consumer paying for the service FM provides (home delivery, updates on product availability, ingredients, etc,) they charge the vendor 20% of their FN sales for the listing on their database "to cover their costs". I get it, but it seems twisted in a way that only exploits the small businessperson without really helping them at all.

Candypack    
May, 11, 2014 at 04:20 PM

I have used this service and it is excellent. I totally disagree that there is any exploitation. With their volume of business increasing I would think all market vendors would be only to delighted to be involved with this wonderful service which not only promotes their business but offers true benefit to the customer.

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