Zoomin Market looks to redefine grocery shopping - The Packer

Zoomin Market looks to redefine grocery shopping

04/17/2014 08:34:00 AM
Tom Karst

In 2012, Yerkes said his family’s grocery store business — Thriftway and Apple Market — was sold. After that, a lunch with a friend reignited his interest in the concept.

Kansas City, Kan.-based Associated Wholesale Grocers is the company’s main supplier of food, although Zoomin Market also works with Kansas City, Kan.-based Liberty Fruit and C & C Produce and Central Produce, both in Kansas City, Kan.

While the perception is that customers want to be able to pick out their own produce, Yerkes said quality control is high. He said Zoomin doesn’t sell bagged apples because they want to control the fruit quality they provide customers. The firm does offer bagged potatoes and other items.

Phil Pisciotta, owner of Fresh Food Express LLC, Kansas City, Mo., has served as a consultant to the store, training employees to handle and store fresh produce, including how to stage bananas.

If a customer purchases several apples, the fruit is delivered in a clear perforated zip lock bag, handpicked by an employee.

Yerkes said he hopes to eventually expand the number of Zoomin Market stores. Yerkes said the company is considering adding local produce as an option.

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April, 22, 2014 at 02:33 AM

@Tom.. Zoomin is acting like they are the first grocer to come up with the whole "order your groceries online and pick them up at your convenience" here in Kansas City. Did you know Hy-vee has been doing this for quite some time now? Did you know how Hy-vee .. also.. delivers groceries to the comfort of your own home? Have you been to the NEW Hy-vee that just opened along 151st & Blackbob? I don't consider shopping in that grocery store a "CHORE"....

April, 24, 2014 at 09:59 AM

And you pay for that too.

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