In 2012, Yerkes said his family’s grocery store business — Thriftway and Apple Market — was sold. After that, a lunch with a friend reignited his interest in the concept.
Kansas City, Kan.-based Associated Wholesale Grocers is the company’s main supplier of food, although Zoomin Market also works with Kansas City, Kan.-based Liberty Fruit and C & C Produce and Central Produce, both in Kansas City, Kan.
While the perception is that customers want to be able to pick out their own produce, Yerkes said quality control is high. He said Zoomin doesn’t sell bagged apples because they want to control the fruit quality they provide customers. The firm does offer bagged potatoes and other items.
Phil Pisciotta, owner of Fresh Food Express LLC, Kansas City, Mo., has served as a consultant to the store, training employees to handle and store fresh produce, including how to stage bananas.
If a customer purchases several apples, the fruit is delivered in a clear perforated zip lock bag, handpicked by an employee.
Yerkes said he hopes to eventually expand the number of Zoomin Market stores. Yerkes said the company is considering adding local produce as an option.