The Doral, Fla.-based Vega plans to open Vega Precut by mid-June.
Though Vega grows and ships a broad line of Asian and conventional produce from the Dominican Republic, Guatemala and Honduras, the fresh-cut operation will focus on mainstream items, said Lloyd Rosen, sales manager. The company plans to focus on foodservice sales for the fresh-cut category.
Potatoes, onions, celery, carrots, bell peppers, tomatoes and other items, will be offered, he said.
Vega plans to increase from 1 million equivalent cases last season to 3 million cases this year, he said.
This fall, Vega plans to introduce squash, roma tomatoes, honeydew melons and personal-sized watermelon from 2,500 acres in the Dominican Republic owned by one of the company’s partners, Rosen said. He cited increased labor costs in the U.S. as one advantage of offshore production.
“We believe this trend will continue and our resources are so strong in that part of the world, we feel we can offer products at competitive prices.” Rosen said.
Founded in 2009, Vega in 2013 relocated into a 45,000-square-foot refrigerated warehouse near Miami International Airport.