Los Angeles-based 4Earth Farms’ expansion of its organics division is paying growth dividends in both sales and stock-keeping units under the 4Earth Organics label.
“While organics have always been a part of our product mix, over the past two years, we have put significant investments into branding, time, acreage and strategic growing partnerships,” Mark Munger, vice president of sales and marketing, said in a news release. “This has allowed us to develop consistent year-round supply on our organics items to meet this demand.”
In fact, the firm’s organic line, which was started 18 years ago, has seen double-digit sales growth in both sales and SKUs across its retail, foodservice and wholesale divisions during the past two years.
The goal is to continue to add organic items to achieve year-round availability on as many items as possible.
In addition, 4Earth Farms is working to bring new items, such as organic kalettes, a hybrid of brussels sprouts and kale, to the market.
Other new items include organic pineapples, sweet potatoes and other vegetables, all under the 4Earth Organics label.
Altogether, it sells more than 100 organic SKUs of fruits and vegetables, according to the release.