Tran Nguyen has been named senior sales director at Los Angeles-based 4Earth Farms.
Nguyen comes to the company from The Oppenheimer Group. She worked there for 11 years, the last four as a sales and category manager.
At 4Earth, her focus will be building on existing organic and conventional retail sales.
“Tran has extensive experience handling everything from tropical fruit to hothouse fruit and vegetables, and has a proven track-record of building strong relationships and rapport with key retail and wholesale accounts,” Mark Munger, vice president of sales and marketing, said in a news release. “She has also been a very active leader with the Fresh Produce & Floral Council, and we plan to have her continue serving the FPFC.”