7-Eleven expands fresh food offerings

04/07/2008 12:00:00 AM
Doug Ohlemeier

(April 7, 3:45 p.m.) Dallas-based 7-Eleven Stores Inc. is expanding further into the fresh foods business.

The convenience store operator this spring and summer plans to roll out numerous fresh offerings.

The products, which are expected to be available in all of its U.S. stores, include a new variety of New Zealand Jazz apples, gourmet sandwiches and wraps and focaccia sandwiches.

Because the Jazz apple remains an emerging variety, 7-Eleven plans to offer only limited volumes to its customers, said Margaret Chabris, 7-Eleven’s spokeswoman and public relations director.

The convenience store chain has also been introducing items that appeal to regional interests, such as a new tropical fresh fruit cup and a Cuban sandwich that features romaine lettuce. Sliced mangoes, pineapple, cantaloupe and grapes fill the new tropical fruit cups.

Romaine lettuce is used in the chain’s new crab salad and turkey and jack wraps, as well as in its turkey bacon ranch club and turkey havarti focaccia sandwiches. The havarti also has roasted tomatoes.

“Customers want quality and fresh products at a good value,” said Chabris. “Fresh foods continue to be a big focus for 7-Eleven because it meets the needs of our customers.”



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