AMC Direct has begun marketing fresh citrus in kid-friendly bags.
Glassboro, N.J.-based AMC Direct is selling imported navels and clementines in bags that feature nautically-themed characters and bright colors, according to a company news release.
AMC Direct imports summer citrus from Chile, South Africa and Peru.
“Along with a bright, fun design, we wanted to make sure these packages were suitable for busy lifestyles,” Casey Kio, AMC Direct’s sales and marketing manager, said in the release. “They’re perfect grab-and go options for summer outings at the beach or to the park to provide families an easy and convenient healthy snack option.”
AMC Direct also is encouraging retailers to use the new bags for back-to-school promotions this August and September.