Amy Hahn
Amy Hahn

Ahold USA, Carlisle, Pa., has hired Amy Hahn to fill the newly created position of senior vice president of marketing.

Hahn will lead initiatives including strategic marketing, promotion, brand development, corporate communications, and digital strategy. Hahn will also be responsible for developing digital retailing and loyalty plans.

Hahn joins Ahold after more than 20 years with The Hershey Co., Hershey, Pa., where she was responsible for increasing revenue through product development, merchandising, marketing and category management. Hahn began her career with Hershey in engineering and supply chain and then moved into positions like brand management and product merchandising. Hahn also led a revitalization of Hershey’s e-commerce and Web business. Most recently, Hahn served as the global vice president and general manager for direct retail and licensing for the company.