Ahold USA Inc. has appointed an industry veteran to head its produce and floral divisions.

The Carlisle, Pa.-based Ahold USA promoted David Lessard as its vice president of produce and floral.

Ahold USA promotes longtime produce veteranIn his new role, based in Carlisle, Lessard will be responsible for leading, directing, designing and approving category management business plans and portfolio plans for the Netherlands-based Ahold NV’s U.S. produce and floral operations, according to a news release.

With more than 25 years of experience in managing and directing produce and floral in the store and in corporate, Lessard most recently served as Ahold USA’s director of produce.

Ahold USA promotes longtime produce veteranBefore joining Ahold USA in 2010, Lessard served in management positions with Ahold USA’s Landover, Md.-based Giant Food LLC, also known as Giant-Landover, and Ahold’s A&P/Pathmark divisions, including senior director of produce & floral for the Montvale, N.J.-based Great Atlantic & Pacific Tea Co.

Ahold USA operates U.S. and European supermarkets including the Stop & Shop New England, Stop & Shop New York Metro, Giant Landover and Giant Carlisle divisions.