(CORRECTED) Alsum Farms & Produce Inc., has launched a website with information targeted to everyone in the supply chain, from growers to retailers and consumers.

The site features information about the Friesland, Wis.-based company’s product lines, food safety and quality assurance programs, sustainable farming initiatives and recipes, according to a news release.

“We feel a responsibility to connect the dots for our consumers and grocers,” Rick Kantner, director of sales and marketing, said in the release. 

“They each want to know where their food is coming from. And they both like new ideas — consumers like new recipes and grocers like retail sales strategies.”

Alsum Farms also has hired Mike Dierks as produce buyer and Nick Goeser as agronomist and crop manager, according to a release.

An expansion project at the company will allow Alsum Farms to hire 30-50 new employees, and includes additional areas for cooling and packaging and office space.

Dierks and Goeser were hired as part of the expansion, with Dierks responsible for sourcing fresh produce for the company’s value-added products and Goeser responsible for crop management and sustainable farming techniques. 

Before joining Alsum Farms, Dierks managed purchasing and inventory of fresh produce for Sysco Foodservice Eastern Wisconsin. He has also been responsible for purchasing and sales at Waukesha Wholesale Foods Inc., and warehouse management at Dierks Foods Inc. 

Goeser will be bringing his experience as a graduate research assistant in horticulture and agronomy at University of Wisconsin-Madison to Alsum Farms. He has also worked with Coors, Kaeppler Labs and Hi-Bred International Inc., according to the release.

Note on correction: Mike Dierks' name was incorrect in the original article.