Another study shows fresh produce as cheap as junk food

05/17/2012 08:01:00 AM
Tom Karst

Ray Gilmer, vice president of communications for the Washington, D.C.-based United Fresh Produce Association, commended the ERS study and said it confirms that fresh produce offers consumers value.

“It’s too easy for budget-conscious consumers, who might be just comparing retail prices with other food options, to forget about the real nutritional benefits and exceptional value of fresh produce,” according to a statement from Gilmer.

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