CORRECTED: The developers of a new smart phone application designed to help consumers access information about all fresh produce brought in a produce industry expert to help with marketing and development.
Boone, N.C.-based greenscans named Don Harris of Harris Consulting Solutions as its market development adviser. Harris, who consults for greenscans but is not an employee, said the app solves many challenges in the produce industry.
“The app allows companies and retailers to direct messages to consumers on the most important questions consumers have: taste, nutrition, picking and preparing the product,” Harris said in a news release.
Harris’s background includes 35 years of senior level positions at retailers such as Safeway and Wild Oats, as well as director of category development at Naples, Fla.-based Naturipe Farms. He also is working with Lee’s Summit, Mo.-based consulting firm FreshXperts.
Greenscans also named the first three produce companies to sign on: Chelan, Wash.-based Chelan Fresh Marketing, Oxnard, Calif.-based Mission Produce and Wenatchee, Wash.-based Columbia Marketing International.
Mac Riggan, director of marketing for Chelan Fresh, said videos about 16 of the company’s apple varieties are available through the app.
“We believed that this would be an excellent way to connect the consumer with our growers,” Riggan said, in a news release.
For CMI, the app’s platform was particularly appealing for new varieties like Kiku, Kanzi and Ambrosia, said Katharine Grove, marketing manager, in a news release.
“We were attracted to the fact that we can direct message consumers from our existing databars on our bulk apples,” she said.
With the greenscans app, consumers can scan existing product barcodes including Universal Product Codes, Databars, International Article Numbers, Global Trade Identification Numbers and quick response codes.
Product information is provided by the grower, shipper or marketing company and can be updated at their preference, according to a news release. The company says it is developing product information and generic landing pages for products that have no information provided.
Note on correction: The article originally mischaracterized Don Harris' relationship with the company.