The U.S. Apple Association has received two awards for innovative digital campaigns it conducted in 2013 and 2014.
At the recent 2014 American Agricultural Editors’ Association Communications Awards ceremony, the association received top honors in the website category for its “AppletizeMe” website and online campaign, which was created to educate consumers on ideal apple varieties and pairing. It also received top honors in the social media category for its “28 Days of Apples” campaign, which promoted apples’ role in heart health during American Heart Month in February.
“As a non-profit, we are constantly striving to reach and educate our consumers in innovative ways,” association director of consumer health and public relations Wendy Brannen said. “We work equally as hard to put a spotlight on the apple growers, packers and processors that we represent, so it’s wonderful to be recognized for those accomplishments.”