Avocado campaign touts nutrition benefits - The Packer

Avocado campaign touts nutrition benefits

08/12/2013 03:41:00 PM
Mike Hornick

Courtesy Hass Avocado BoardThe Hass Avocado Board is introducing a food and wellness education program dubbed “Love One Today.”

The marketing campaign debut is set for Oct. 19-22 at the Academy of Nutrition and Dietetics’ annual Food and Nutrition Conference and Expo in Houston, according to a news release.

Love One Today promotes hass avocados as a way to increase fresh produce consumption. Graphics display the phrases “naturally good fats + cholesterol free” and “fresh avocados.”

The Irvine, Calif.-based board is rolling out the campaign on a pair of websites, among other venues. Its graphic mark and other information for the produce industry are available to the trade online.

Another site is aimed at registered dietitians and health professionals.

The effort will also be supported through a recipe contest for dietitians in the dietary practice groups of the Academy of Nutrition and Dietetics; a consumer public relations campaign; social media; trade advertising; and a Spanish version of the Love One Today website with resources.

It’s a multi-year program, according to the release.

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Fresh Produce    
Australia  |  August, 12, 2013 at 08:21 PM

I personally love the slogan of this campaign. We all know how avocados can be good for our body systems. Thus, incorporating the fruit consumption into a meaningful campaign like this can really make a great difference.

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