Award recognizes Klondike Brands ads - The Packer

Award recognizes Klondike Brands ads

02/17/2014 12:25:00 PM
Mike Hornick

Courtesy Potandon Produce LLCA pesto-dipped accordion potato was among the new recipes appearing in ads for Klondike Brands potatoes that were honored by the Idaho Advertising Federation.Print ads for Klondike Brands potatoes won first place in an Idaho Advertising Federation awards competition.

I.E. Productions, which produced the ads for Idaho Falls, Idaho-based potato marketer Potandon Produce LLC, was honored Feb. 6 with the federation’s Diamond Gem award in the magazine category.

The ads were themed “A New Twist” and featured a new recipe based on baked and scalloped potatoes, according to a news release.

Potandon Produce marketing manager Barbara Keckler provided campaign concepts and recipes. Recipes included pesto dipped accordion potatoes and chipotle potato stacks. The goal was to update traditional recipes with new presentation and flavor profiles.

The partnership previously netted awards in 2013 for a Potandon cookbook, “The Culinary Guide to Klondike Potatoes,” and in 2012 for a Green Giant Fresh social and sustainability ad campaign.

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