“Cheryl will be our new brand advocate and steer our marketing strategy and communications,” chief executive officer David Posner said in a news release.
Johannes started work in early March. She will oversee all marketing efforts, including in-store promotions, communication plans and Awe Sum’s online presence, among other tasks.
Johannes is new to the produce industry. Before joining Awe Sum, Johannes worked for a business advertising agency where she focused on turf, ornamental and water management industries.