Awe Sum Organics, Santa Cruz, Calif., hired Cheryl Johannes as marketing manager.
“Cheryl will be our new brand advocate and steer our marketing strategy and communications,” chief executive officer David Posner said in a news release.
Johannes started work in early March. She will oversee all marketing efforts, including in-store promotions, communication plans and Awe Sum’s online presence, among other tasks.
Johannes is new to the produce industry. Before joining Awe Sum, Johannes worked for a business advertising agency where she focused on turf, ornamental and water management industries.