Besides sales activities, his duties include managing packing materials for Mexico and assisting with quality assurance. He will be supporting Baloian’s planned expansion of its Nogales, Ariz., operation, according to a news release.
Corella, who started Dec. 16, has been updating growers for the company’s Mexico program and planning the next season there.
Baloian Farms has maintained a Mexican grower program for two years, with offices in Nogales for one year where sales and procurement are headed by Luis Corella.
“Marcel’s easy way with growers and his understanding of the culture is a real asset to our grower development program,” Jeremy Lane, sales manager for Fresno, Calif.-based Baloian Farms, said in the release.
His prior experience includes marketing, administration and customer service in the mortgage lending industry. Corella’s educational background is in agribusiness economics and management.