(UPDATED COVERAGE, July 30) An event on Sesame Street produce promotions at a Baltimore area supermarket has been postoned.

Savage, Md.-based fresh produce supplier East Coast Fresh and Rosedale, Md.-based grocery retailer Mars Super Markets will participate in an event.  First set for Aug. 6, it is being rescheduled, but a date has not yet been confirmed, according to the Newark, Del.-based Produce Marketing Association.

Mars is the first retailer to partner with a supplier like East Coast Fresh to offer the ‘eat brighter!’ product in stores, according to PMA.

The ‘eat brighter!’ initiative offers royalty-free access to Sesame Street characters and was formed by the PMA, Sesame Workshop and the Partnership for a Healthier America.

The initiative is supported by grocery retailers and fresh produce companies across the U.S. and Canada.