Bard Valley date group to roll out snack pack

08/08/2012 05:34:00 PM
Vicky Boyd

This year, the association forecasts its medjool production will be up about 19%, Anderson said.

Medjools, sometimes called the king of dates, are the largest date grown in Southwest.

They’re naturally sweet and high in fiber, providing a sustained energy release, he said.

He credits a multi-pronged marketing campaign, including retail promotions, for helping move a crop that’s grown to 20 million pounds from 10 million pounds four years ago.

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