Big broccoli, cauliflower volumes in early December

12/05/2012 03:35:00 PM
Andy Nelson

The week of Dec. 3, Crook said demand was strong on broccoli, “just ok” on cauliflower.

“I’m a little concerned” about the large cauliflower volumes in the first half of the month, Crook said.

That said, broccoli and cauliflower traditionally do well in the run-up to the holidays, Crook said. Even though Church Bros. does not ship product for party trays, that demand tends to lift all boats.

“There’s a huge uptick in heads consumed for the holidays,” he said.

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