The week of Dec. 3, Crook said demand was strong on broccoli, “just ok” on cauliflower.
“I’m a little concerned” about the large cauliflower volumes in the first half of the month, Crook said.
That said, broccoli and cauliflower traditionally do well in the run-up to the holidays, Crook said. Even though Church Bros. does not ship product for party trays, that demand tends to lift all boats.
“There’s a huge uptick in heads consumed for the holidays,” he said.