FOXBORO, Mass. — The New England Produce Council’s Produce and Floral Expo kicked off with a large crowd at the opening reception.

Big crowd opens New England Produce Council expo“The Produce Bowl” theme brought the April 24 pre-show party to Gillette Stadium, home of the New England Patriots.

The evening included tours of the stadium, football memorabilia in the team’s hall of fame museum and a field goal kicking contest on the field.

“We are pleased with the attendance and venue,” said council president Robert McGowan, director of produce of Foxboro-based Advantage New England, a part of Irvine, Calif.-based Advantage Sales & Marketing. “We’re also happy with the turnout of out-of-town retailers. We have an outreach initiative that seems to be working.”

In its 13th year, the show is attracting attendees and exhibitors from throughout North America, said sponsors of the Burlington, Mass.-based council.

The show’s expo is scheduled for April 25 at Gillette Stadium.