California Giant Berry Farms has named Brandie Kajino, winner of a blogger contest, as a brand ambassador.
Kajino writes the Spoon and Saucer blog, whose theme is “real food.”
“She won a contest that pays for her to attend a blogging conference,” said Cindy Jewell, director of marketing for Watsonville, Calif.-based California Giant Berry Farms. “We made the arrangement of ambassadorship as part of that. However, after talking with her we are expanding our relationship and hoping for a long-term relationship that will result in having her travel to meet with us and perhaps attend events on our behalf.”
Kajino will represent the brand for several months, creating berry-related content under her theme.
“California Giant’s philanthropy and environmental-friendly initiatives make me feel great about their products, and honored to be the brand ambassador,” Kajino said in a news release.