Blogger intrigued by Vidalia onion industry

05/31/2013 03:34:00 PM
Coral Beach

Lori Taylor, director of consumer marketing at Indianapolis, stopped by a field during harvest to talk with Stanley Farms marketing director Lauren Dees Mizelle and Oso SweetLori TaylorDuring a field-to-fork tour of Vidalia onion country, The Produce Mom (from left), aka Lori Taylor, director of consumer marketing at Indianapolis, stopped by a field during harvest to talk with Stanley Farms marketing director Lauren Dees Mizelle and Oso Sweet marketing director Chris Kiehm.Consumer marketing director for Indianapolis Fruit Co., Lori Taylor recently visited Vidalia, Ga., as her alter ego — The Produce Mom — to gather material to help consumers understand the farm-to-fork journey of Vidalia onions.

She said the Vidalia Onion Committee’s efforts have impressed her as a produce marketer and the onions themselves have always been a favorite of hers. Those elements made for perfect blogging conditions, she said.

“The Produce Mom (blog) has been blessed with a growing consumer following,” Taylor said. “These consumers trust me to be a voice of authority and knowledge on all things produce.”

Taylor toured the Stanley Farms Vidalia operations, including fresh and fresh-cut onion facilities. She also toured growing fields during harvest with Oso Sweet’s marketing director Chris Kiehm.

In the coming weeks Taylor’s blog at www.theproducemom.com will include a series of posts about Vidalia onions. Taylor said she will provide general facts about how the onions were developed and how they are grown as well as information about traceability. Taylor also plans to include Vidalia recipes.



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Julian    
Atlanta ga  |  June, 01, 2013 at 03:11 PM

I hear a cricket as background. Thats a sign that nobody cares about this

Karen Murphy    
Wisconsin  |  June, 03, 2013 at 10:47 AM

The Produce Mom does a great job with her blog. Indianapolis Fruit has bee a great asset to many store up here in Wisconsin. We are always ready to learn new things and the Produce Mom is included with several area ads in my area. Educate the consumer and they do care. No crickets needed when you are the voice of this info.

Charlie    
Indianapolis  |  June, 03, 2013 at 11:10 AM

We watched The Produce Mom on Indy Style today! Love seeing her on the morning show! I had no clue Vidalia Onions were only grown in Georgia. I've learned more about fruits & veggies in the last year thanks to her blog and facebook page than I have my entire life! Can't wait to try that grilled Vidalia onion with BBQ

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