Blueberry Baking Bliss sweepstakes promotes blueberry usage

10/23/2012 04:17:00 PM
Kayla Banzet

California Giant Berry Farms, Watsonville, is partnering with Concord Foods to launch a “Blueberry Baking Bliss” sweepstakes.

The promotion is designed to spur blueberries sales through the fall and winter months, according to a news release.

The sweepstakes offers consumers the chance to win one of five prize packs consisting of fresh California Giant blueberries, Concord Foods blueberry muffin mix and bakeware from Casabella.

The program is scheduled to run from Nov. 5. through Dec. 10, according to the release.

“We’re looking forward to engaging our growing consumer fan base with another fun promotion with a national co-partner,” Cindy Jewell, director of marketing for California Giant, said in the release. It’s a great way to cap off a successful year and give our blueberries an extra push during a peak season.”

Both companies will share promotion information on their social media sites and at Fresh Summit 2012, Oct. 26-28 in Anaheim, Calif.



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