The U.S. Highbush Blueberry Council will launch a women’s health awareness initiative featuring Alison Sweeney, host of TV’s “The Biggest Loser.”
Beginning this spring, Sweeney’s recipes, activities and tips for healthful living will be available at www.littlebluedynamos.com, according to a news release from the Folsom, Calif.-based council.
Consumers also can find the program by following Little Blue Dynamos on Facebook, Twitter, YouTube and Pinterest.
The program is aimed at women aged 25-45, who are more focused than ever on nutrition, Mark Villata, the council’s executive director, said in the release.
“Our marketing programs are designed to build awareness about the health- and lifestyle benefits of blueberries, engage women consumers and get more people from all walks of life to try blueberries,” Villata said. “Partnering with Alison Sweeney helps us forge stronger relationships with people who eat our product and positions blueberries as part of a healthy, vibrant lifestyle. Alison embodies all the dynamism blueberries bring to the table.”