Bolthouse spurs industry to join “food revolution” - The Packer

Bolthouse spurs industry to join “food revolution”

10/23/2013 11:10:00 AM
Pamela Riemenschneider

“We want you to share your thoughts, and any case studies ... things that have worked or haven’t,” Dunn said. “If we can start to distill down what we know in our heads into a community of storytellers ... we can find the technology to bring it to life.”

And there are many out there looking to help, he said, and often will do it at a fraction of the cost. Bolthouse recently worked with San Antonio Spurs forward Matt Bonner on a campaign that tripled demand for its Shakedowns carrot pack.

“He came in for free because he wanted kids to have a better relationship with food,” Dunn said. “There is a whole community of folks who are not in the produce business who want to help solve this problem. We’ve been amazed at when we bring them opportunities, they don’t say they need $2 million, they say ‘sign me up because I want to be part of the solution.’”

That kind of input, along with crowdsourcing marketing efforts, can help get fresh produce where it needs to be, Dunn said.

“All of us together can actually do this,” he said. “And this is not something for five years out, this is now.”


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