Q: What potential do you see for marketing Mexican vegetables as a brand along the lines of Idaho potatoes or Vidalia onions?
A: We know that the market sees Mexican vegetables as the high consistent quality and value product that we are proud to feed to our own families and friends here and around the world. There are already great brands produced in Mexico such as Desert Glory’s NatureSweet Tomatoes.
Q: What strides has your industry made in food safety and traceability in the past year?
A: Mexican vegetable imports to the U.S. are probably the most inspected products. Key to them being expedited through the supply chain is the aggressive adoption of the latest food safety practices and traceability technologies. Mexican growers are proud of their initiatives that provide consumers with the safest product we can — and the ability to address any issues as quickly as possible. The majority of our AMHPAC member growers are certified, and their operations are inspected regularly.
Q: What do you hope to be the key takeaway for attendees at this year’s AMHPAC convention?
A: The fifth annual conference (on) Aug. 22-25 in Guadalajara will offer a number of sessions that will update attendees on the latest approaches in improving productivity, efficiency, food safety, food security. Our guest country is this year is Holland, and the speakers from this part of the world will provide some very interesting insights on their business models and the challenges they face.