C.H. Robinson Worldwide Inc., Eden Prairie, Minn., is donating $230,000 to breast cancer research organizations this year, on behalf of retailers nationwide.
The company’s Pink Ribbon Watermelon program raised $460,000 since 2008, including this year, according to a C.H. Robinson news release.
Retailers participated in the program, which involved consistent supply and cause-marketing, leading to better watermelon sales for retailers and greater donations, according to the release.
One of the organizations benefiting from the donations is the Susan G. Komen for the Cure in Minnesota.