C.H. Robinson Worldwide Inc.’s Scott Fein has won this year’s New Jersey Agricultural Society marketing award.
On Feb. 5, Fein, a sourcing supervisor in the Philadelphia are for the Eden Prairie, Minn.-based C.H. Robinson, received the Phillip Alampi Industry Marketing Award.
Chosen for his support of the Jersey Fresh promotional program, Fein supervised the planning, development and execution C.H. Robinson’s locally grown program, according to a news release.
Fein convinced the company’s top management to pilot the company’s local initiative in New Jersey with the goal of copying it in other states, according to the release.
He worked with the Trenton-based New Jersey Department of Agriculture’s marketing staff and identified New Jersey growers willing to expand their marketing sales to include C.H. Robinson as well as to grow specific products requested by the company under contract, according to the release.
C.H. Robinson has been marketing Jersey Fresh-branded produce to its clients including Westborough, Mass.-based BJ’s Wholesale Club which incorporated the Jersey Fresh logo in its Farm to Club campaign, according to the release.
Fein helped the club store create an outdoor farmers market promotion that resembled a tailgate market and selling all Jersey Fresh produce, according to the release.
Fein is now in charge of implementing the Jersey Fresh model in other states.