Courtesy California Avocado SocietyCalifornia Avocado Society president Chris Ambuul, left, presents his organization's Award of Honor to Jan DeLyser, vice president of marketing for the California Avocado Commission. The society held its 98th annual meeting in Ventura, Calif.Jan DeLyser has been named the California Avocado Society’s Award of Honor recipient.
DeLyser, vice president of marketing for the Irvine, Calif.-based California Avocado Commission, was honored Sept. 28 in Ventura at the society’s 98th annual meeting.
“Her entry into the California avocado industry came at a difficult time, when foreign imports cast an ominous shadow over our livelihoods,” grower and California Avocado Society president Chris Ambuul said in a news release. “In just 15 years, U.S. consumption has increased five-fold, and we are still in business. Jan hasn’t just left a mark on our industry; she is a big reason why we are all still here.”
Comments praising DeLyser’s work came from the commission’s Tom Bellamore; Rob Wedin, Calavo Growers; Phil Henry, Henry Avocado; John Dmytriw, Index Fresh; Ross Wileman, Mission Produce; Bryan Silbermann, president of the Produce Marketing Association; Bob Lucy, Del Rey Avocado; and Scott Bauwens, WestPak Avocado, among others.
The society, founded in 1915 in Los Angeles, promotes efficient production and marketing of avocados.