California Giant Berry Farms and Sunset Produce are in the midst of a joint promotion, the Skinny Summertime Sweepstakes.
The contest runs through July 6 and can be entered at the California Giant home page. It started May 27. There are six weekly drawings for $100 Visa gift cards plus a grand prize of a $1,000 airline voucher and $500 gift card from globalhotelcards.com.
By using the word “skinny,” the Watsonville, Calif.-based strawberry grower hopes to reach consumers seeking inspiration via fresh fruits and vegetables, according to a news release.
The promotion delivers recipes to sweepstakes entrants. California Giant has emailed weekly recipes created by three food bloggers – Sam Henderson of Today’s Nest, Dani Meyer of The Adventure Bite and Adriana Martin of Adriana’s Best Recipes – since Memorial Day and will continue through the Fourth of July weekend.
The recipes tout “skinny” ways to enjoy fresh berries. They range from sides and salads to dips and desserts with a focus on cooking trends such as no-bake and grilling options.
Among the recipes are grilled chicken with strawberry salsa and strawberry faro salad with balsamic glazed pecans.
“We…felt that partnering with a complementary fresh brand and popular bloggers was a great way to take advantage of the summer eating season in a really big way,” California Giant director of marketing Cindy Jewell said in the release.