California Giant Berry Farms, Watsonville, has hired Serjio Sanchez as an analyst on its sales staff.

California Giant creates sales analyst positionSanchez worked at Watsonville Coast Produce for 19 years before joining California Giant, according to a new release.

Before entering the produce industry, Sanchez was a short stop for the Florida Marlins’ minor league team.

The sales analyst position is new at California Giant, providing the sales staff with general sales support and a specific focus on tracking promotional commitments, key account goals and communicating volume forecasting with field personnel, according to the release.

“We have all considered Serjio a friend for years in the industry and now we are all really pleased to have him as part of our team here at California Giant,” Anthony Gallino, vice president of sales, said in the release.

Sanchez started on Sept. 24.