California Giant, Watsonville, Calif., has revamped its website, adding video content and allowing visitors to keep up with the latest conversations on Twitter, Facebook and Instagram.
There is a traceability link on the website which allows consumers to follow their purchased berries back to the farm, providing information about California Giant berries, the growers and where the berries were harvested.
The website can also be viewed on any mobile device.
California Giant has also updated the trade section with new infographics that highlight data about the berry category and how the company has expanded their program.
Trade partners will also see resources to support cold-chain management along with critical handling and merchandising information, said a news release.
The company is now focusing on search engine optimization and is developing a new system for consumers to access a library of recipes.
The new website can be viewed at www.calgiant.com.