California Giant Inc., is experiencing customer interest as it prepares for the start of the central California blueberry season.

California Giant starts Central Valley harvestAs the Watsonville, Calif.-based grower-shipper’s field personnel walk through the company’s fields, excitement is building for peak season, according to a news release.

Growers anticipate the temperatures warming the week of May 12 and are forecasting harvest numbers to increase as a result, according to the release.

“There is considerable excitement about the California volume and quality expected for the next several weeks due to weather conditions, plant health and varietal mix,” Evan Pence, California Giant’s operations manager for North America blueberries, said in the release. “All systems are ‘go’ and ready to carry us through June with absolutely fantastic quality and size.”

The coastal regions continue to harvest organic berries even though conventional availability is on the decline, according to the release.

However, California’s Central Valley growers are pleased with increasing volume combined with high quality and size of the fruit ready for harvest, according to the release.

While the volume is expected to peak the week ending May 17th, shipments should remain consistent throughout June, according to the release.

California’s volume combined with added acreage in Georgia this year should provide an easy transition into the Northwest crop, which is expected to begin harvesting in early July, according to the release.