California Pear Advisory Board wins referendum vote - The Packer

California Pear Advisory Board wins referendum vote

03/28/2012 02:38:00 PM
Andy Nelson

In a landslide, the California Pear Advisory Board has won another five years of life.

Ninety-five percent of the state’s pear growers, representing 97% of volume, voted to keep the board running through at least 2017, according to a news release from the Sacramento-based board.

The vote shows that major changes to the board in 2011 have been well-received, Chris Zanobini, the board’s president, said in the release.

Those changes include the discontinuation of the board’s retail merchandising program. Individual California pear growers now work directly with retailers on promotions.  

The board continues to fund production research and to provide marketing and public relations support for the industry. 



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