California Standard aims for citrus sweet spot

10/15/2012 04:38:00 PM
Tom Burfield

The industry can’t make a blanket statement that it will delay maturity for all growers, he said, “because it’s not.”

“I think it’s going to be specific to location and variety,” Jacobson said.

It’s likely that some oranges will be held off the market for little while because they won’t meet the standard, he said.

“Is that enough to make a dent in the overall availability? I don’t think we know that,” Jacobson said.

Galone said he is “cautiously optimistic” that the program will be good for consumers and for the industry.

“With this California Standard in place, it should help to ensure that the first eating experience that the consumer gets is good enough to bring them back,” he said.

Growers who must hold onto their fruit longer may lose out in the short term, he said, but they’ll gain later when consumers come back to buy more navels sooner.

Blakely said there could be an increase of 35% in the amount of acceptable fruit going into a box early in the season as a result of the California Standard.


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