UPDATED: California Strawberry Commission names interim heads

02/06/2013 08:41:00 PM
Mike Hornick

“Our customers are looking strong in the U.S. but also expanding internationally,” Haft said. “We service their needs around the world and over time it would make sense to start playing more of a local support role wherever they are.”

“We’re a strong player in fresh, but we have more of a leadership role and market share in the process side,” he said.

Murai is a former member of the U.S. Department of Agriculture’s Fruit & Vegetable Industry Advisory Committee. In 2011, he became vice chairman of the Alliance for Food and Farming.

His background is in strawberry production through a family business in Orange County, Murai Farms.

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