Fruit, vegetable consumption surges in California over decade - The Packer

Fruit, vegetable consumption surges in California over decade

06/24/2011 11:32:00 AM
Chris Koger

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The results of the study weren’t too surprising, considering the targeted nutrition education work in California, said Roberta Cook, economist at the University of California-Davis.

Other industry data shows higher expenditures of fruits and vegetables in the Western U.S. than other regions, she said.

In 2008, data shows that expenditures in Western U.S. household — weighted heavily by California — were $743 per household per year for fruits and vegetables. That compares with a national average of $628 per household per year, Cook said.

Reasons for optimism

Despite a tough economy, Foerster said there is room for continued optimism in California, thanks to programs available in other states:

  • Fruit and vegetable vouchers for the Women, Infants and Children program, aimed at low-income residents;
  • Improvement in school nutrition programs in schools beginning in 2012-13; and
  • The half a plate nutrition message from the U.S. Department of Agriculture.

Regional marketing of fruits and vegetables is also appealing to many consumers, Foerster said.


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