A new television campaign for California grapes launched in June on the Food Network with a pair of commercials.
One has a grower theme; the other is set at a dinner party.
The 30-second spots, the first two of a planned series of six, are seen during shows such as “Trisha Yearwood’s Southern Kitchen,” “Sandra’s Money Saving Meals,” “Home For Dinner with Jamie Deen,” and “Diners, Drive-ins & Dives.”
“These commercials showcase the natural beauty, easy versatility and great taste of California grapes while communicating the value of sharing life’s special moments with family and friends, and the care that growers put into growing,” Kathleen Nave, president of the Fresno-based California Table Grape Commission, said in a news release.
The commercials will run through December and be used in future seasons, according to the commission.